Master Your Money. Protect Your Practice. Build Wealth That Lasts.

Before you can build real wealth, you need a financially strong practice.

I help dentists strengthen the financial engine of their practice and turn their income into lasting freedom, without burnout, guesswork or taking on more work.

Take the 3-Minute Quiz

Watch the Wealth Code Series

The Part No one Teaches Dentists

Dentists earn well, but most feel financially stretched.

Not because they’re doing anything wrong, but because no one shows them how to run their practice as a financial engine, not just a clinical one.

Accountants report the past.

Planners focus on narrow pieces.

Coaches improve operations.

But none of them strengthen the financial structure that your money relies on.

This is the missing link between a busy practice and real wealth.

Being a Business
Owner Isn’t the Finish Line.

If your practice isn’t financially efficient, wealth outside the chair will always feel harder than it should.

You’ve worked hard to build a successful practice.

You’ve taken on the responsibility: the team, the patients, the business.

Get Started

Your income still depends on your time.

The weight of the business sits squarely on your shoulders.

And lasting wealth still feels just out of reach.

You’ve hit milestones others admire, but freedom still feels fragile.

You’re earning good money, but quietly wondering:

Is this actually building anything long-term?

Can I ever stop, or will I be doing this forever?

Why do I feel like I should be further along?

Most dentists try to solve this with more growth, more systems, or more clinical hours.
But what if the real issue isn’t how hard you work, it’s what game you’re playing?

See the Shift That Changes Everything

What The E-Myth Missed About Real Wealth

You may have heard of The E-Myth. The idea that working on your business, rather than just in it, leads to more freedom.

It’s a helpful shift in mindset… but it’s not the whole picture.

Because whether you're still doing clinical work or not, the reality is this:
Owning a practice doesn’t guarantee financial independence.

The missing piece is not more sales or more team. It’s a stronger financial engine. This is the part no one ever talks about.

1Technician
2Manager
3Entrepreneur
4Investor

A smarter way to think about freedom

The real shift happens when you begin to think like an investor.

Someone who knows how to use their practice to build wealth, not just income.

A Strategic Approach to Building Wealth Designed for Dentists

This isn’t practice management.

It’s not financial advice.

And it’s not a cookie-cutter investment plan.

It’s a structured approach to building wealth, guided by someone who’s done it, with insights drawn from over 25 years of private investing and working with dentists like you.

Whether you're just starting to think about wealth beyond your practice, or you’re already investing and want sharper guidance, the Practice-to-Portfolio™ framework meets you where you are.

Focus Areas

Clarity & Control

Gain strategic clarity and maintain operational control to move with purpose and precision.

Capital Orchestration

Master the art of capital, including raising, allocating, and leveraging funds to scale with confidence.

Execution Confidence

Build processes, systems, and habits that lead to consistent, confident execution of your vision.

Two Starting Points — Choose Yours

The Dentist Wealth Quiz

What’s Missing May Not Be What You Think.

This short quiz reveals the most common blind spots that hold dentists back financially and how to address them.

Take the Quiz →

The Dentist Wealth Code Series

Short. Clear. Practical.

12 concise videos that reveal how dentists are approaching wealth-building differently, without needing to sell or retire early.

Watch the Series →

Chartered Accountant and Private Investor

For over two decades, I’ve helped professionals, especially dentists, make the shift from high income to strategic wealth.

I’m not a financial adviser. And I’m not here to help you grow your practice.

I’m here to help you use it, as the engine that funds your financial independence.

Wealth is not a mystery. But it does require a better lens.

More About My Work →

Read my full story

WHAT OUR MEMBERS ARE SAYING

Ben C

“We’ve achieved success with Salena’s program and we feel more confident spending time with family without being financially strained.”

Brent W

“Freedom Warrior is like nothing else out there. It’s investment agnostic. It’s been a phenomenal investment of time and money.”

Tony F

“I love the better returns. The education has been really important for me and the mentoring with Salena has been super valuable to tweak and refocus our thinking.”

Ben B

“Its a great community to be a part of. After joining, I have a lot more clarity on what kind of deals I like and why”

Geoff C

“I’d been looking around for a program to enhance my education. I’ve been investing in property for around thirty-five years. I was looking for fresh thinking, for a fresh marketplace.”

Angela B

“What I love most about Freedom Warrior is the fact that it is a true Mastermind. I see that it provides an opportunity to discuss a lot of aspects of wealth and what wealth means.”

Craig B

“It was a no-brainer for me to join. Salena imparts fantastic knowledge that the average person just doesn’t have access to in the street.”

Judy Q

“I had money to invest and no clear direction on what to do with it. I was seeking some considered ideas from an intelligent source and not a financial planner.”

Matt B

“I was looking for access to better deals. I was frustrated that I knew there were great deals out there but couldn't figure out how to find them.”

Barry Y

“I joined Freedom Warrior because we had poor performing properties requiring constant cash flow injection and we were hoping to learn a different pathway to financial independence.”

Martin R

“Salena is a great mentor with a wealth of investment knowledge. I am now able to understand investing for myself & confidently invest in various deals.”

Andrew S

“IWe Joined Freedom Warrior because we were frustrated with local investment opportunities not yielding enough or being too tax heavy.”

Manoj A

“It’s for high net worth players who want to raise their cash-flow. The program has been very, very valuable for me. I thought I knew a lot, but I realise there was so much I didn’t know about investing.”

Rebecca R

“Of course I wanted financial freedom and for my husband to stop working in a highly stressful environment, but what I didn’t foresee was the difference it made in me.”

Dani C

“I wanted to start our investment journey early whilst we had the energy and were building good capital in the business (profits).”

Al R

“We joined Salena because we were frustrated with the long-term poor performance of our financial planner guided wealth pool. We wanted access to better performing deals without significant increased risk.”