I want to share why I believe it is not business as usual in the property world and why recession-resistant strategies do matter right now.
I’ve heard time and time again, from many people, both investors and non-investors that everyone got COVID-19 wrong. It’s business as usual, and the property market is continuing to boom.
I’ve seen people putting out media, literature, podcasts, and all manner of alleged expert content saying now has never been a better time. One particular prominent property commentator talked about us being at the beginning of a new cycle, which is now the time to invest.
On the other hand, I would say that we need to be mindful that we are still in a significantly vulnerable position from an economic point of view.
Whether the market continues to chug upwards or whether we have a bit of a tsunami at this point, is anybody’s guess, and I’m not going to speculate what will happen.
What I do know is, what has happened has been a massive fracture on our psyche and has caused untold economic damage, which has not really, fortunately, filtered into most average Australian and New Zealanders’ everyday existence.
However, that does NOT mean it is business as usual.
I definitely relate to those investors who may be feeling a little uneasy about a lot of the push to jump back into more property deals.
I believe that this is the calm before the storm and that there’s a lot of marketers and property people who may be well-intentioned, but who are trying to exploit the uncertainty.